Blog

22 August 2018

Design Your Own Printed Bags for Brand Promotion

by Dave

These days, we are all looking for new ways to advertise our businesses. You don’t want to be spending thousands of dollars on TV and Radio ads, especially if you don’t know who’s listening to them. We’ve found that people are much more influenced by what those around them are doing – which is why printed bags are such a great promotional tool. If you’re friends and family are all using a bag with a particular logo on it, then you’ll likely want to know more about the brand itself. By harnessing this, you can create a great reputation and following for your business.

Great for giveaways
Printed bags make the ideal giveaway. Whether you’re looking for something to hand out at tradeshow, or for something to put your product in at the cash register, then these are a great choice. As cheap as they are functional, you won’t have to spend a fortune to give your customers something they are happy to use again and again.

 

Easy to customise
he best thing about these bags is that they have so much space for you to print your message on to. Choose a style and fabric that suit your client’s needs, and add your logo, business name, slogan or anything that takes your fancy. You can choose a colour scheme to complement your brand, and you’ll have a product that’s as unique as your business. At the moment, we’ve noticed people loving a ‘soft sell’. That means you can still add your logo or name, but don’t make it the main message of the bag. Include a witty phrase or aesthetically pleasing design, and people will love using them well into the future because it doesn’t look like advertising material.

 

Find a style to suit your brand
With so many options on the market, it’s important that you choose something that reflects your brand – otherwise you risk confusing your customers. Choose backpacks for an outdoor industry, laptop sleeves for a corporate professional, cooler bags for the food industry, and sports bags for an active company. One of the most popular styles at the moment are calico and jute totes, which we’ll explain in more detail further on.

 

Eco-Friendly option
We’re becoming more and more aware about the consequences our actions are having on the environment. If you’re looking for a way for your business to do its bit for mother nature, cutting down on single use plastics is a great place to start. If you’re looking for something to replace them with, printed bags made from calico, jute, cotton, and other reusable plastics are a great choice. Plus, your customers will love having something they can take with them whilst doing their grocery shopping, giving you exposure every time they need to run to the supermarket.

 

As you can tell, printed bags are a great way to promote any business. With a number of options to choose from, and complete customisation available, you’ll be able to find a style which suits your brand. Your clients will love to use them, and you can rest easy knowing you’re doing your bit of the environment.